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Wine Facts

  • The top 5 producers of wine in the world are: 1) France 2) Italy 3) Spain 4) US and 5) Argentina. Australia, Germany, South Africa, Chile and Portugal round out the top 10.
  • The top 5 growers of grape for wine by acreage are: 1) Spain 2) France 3) Italy 4) Turkey and 5) China. The US is in 6th position behind China. Two of the top 5 growers, Turkey and China, hardly produce any wine themselves.
  • The US wine market is one of the fastest growing in the world, both in terms of production and consumption.

  • The US is currently the fourth largest wine producer in the world and currently produces about 750 million gallons per year. Approximately 8 large wine makers constitute 78% of the domestic market volume, with over 1,600 small wineries producing the remaining 12%. California produces 90% of total US wine production. The US exports about 47 million cases of wine per year.
  • The US rate of wine consumption surpassed that of France and Italy in 2011 making us the largest wine consumer in the world. Americans consumed 360 million cases of wine in 2012 with an estimated retail value of about $35 billion. This number is only expected to grow in the next five years. About 58% or 208 million cases comprised California wine.
  • In the last 2 decades, the US wine market has nearly doubled in volume and tripled in dollar value. Wine sales have gone up from 189 million cases (retail value of $11 billion) in 1993 to 360 million cases (retail value of $35 billion) in 2012.
  • There are almost 9,000 licensed wineries in the US. This number has grown nine fold from about 1,000 licensed wineries back in 1940. Only around 1,600 of these are commercial wineries and the rest includes wineries owned by individuals, experimental wineries and wineries with no case goods production.

  • While Baby Boomers and Generation Xers make up the majority of today's wine consumers, the large Millennial generation (ages 21 to 34) is the fastest growing segment.
  • There has been a significant growth in sparkling wine consumption that has increased 14% from 2007 to 2012 and currently sits at 15.5 million cases a year. Champagne, Prosecco and Cava consumption is no longer limited to special occasions.
  • Women form the majority of America's core wine drinkers, defined as those who drink wine at least once a week.
  • Younger Millennial drinkers are moving away from traditional American regions and toward imported wines and currently make up the largest proportion of imported wine consumption. On the other hand over 90% of the Baby Boomers who drink weekly purchase California wines. In line with the same trend, Millennials are more open to wines from emerging states such as Texas, Virginia, Michigan and Missouri than any other age group.
  • Chardonnay is the most popular varietal in the US with Cabernet Sauvignon in 2nd place and Merlot in 3rd place.

US Wine Market Share By Varietals

  • The most well-known wine critic in the US is Robert Parker. He was a lawyer by profession and discovered wine as a student visiting Alsace. Back in 1978, he published a direct-mail newsletter called The Baltimore-Washington Wine Advocate, which was subsequently renamed The Wine Advocate in 1979. He was instrumental in revolutionizing wine journalism with his stylistic preferences and note taking vocabulary and establishing the 100-point scale for rating wine. In 1984 he resigned from his full time law job to devote his full attention to wine and the rest, as they say, is history. Today he is considered the "the world's most prized palate" in the world of wine.
  • There are 332,000 restaurants and on-premise outlets that sell wine and 175,000 off-premise retail wine outlets in the US. That's a tremendous amount of competition for us! We understand that you have 174,999 alternative places to shop for wine and we want your wine shopping experience at Liquid Discount to be the best possible. If there anything that we can do to improve your experience, please do not hesitate to call us at (877) 446-WINE or email us at info@liquiddiscount.com

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